In 2023, social media still remains one of the most powerful tools for SMEs and start-ups to build brand awareness, engage with their audience, and drive business growth. Here are some must-try social media strategies tailored for Nigerian SMEs and startups
1. Video Content Creation: Video content has gained more popularity In 2023, and continues to be a dominant force on social media platforms. Startups and SMEs in Nigeria should focus on creating engaging and informative video content that connects with their target audience. Some trending formats include educational content, product demos, behind-the-scenes and customer testimonials. Platforms like TikTok, Instagram Reels, and YouTube are particularly popular for video content
2. Social Commerce Integration: With the rise of social commerce, Nigerian startups should explore integrating their products and services directly into social media platforms. Instagram Shopping and Facebook Marketplace are platforms that allow businesses to showcase their products/services. The feature that allows businesses to target specific audiences can significantly boost sales and conversions.
3. Personalized Messaging: In 2023, consumers expect personalized experiences, and this extends to social media interactions. Nigerian startups should leverage customer data and insights to deliver personalized messaging, product recommendations, and tailored content. Utilize chatbots and direct messaging to provide prompt and personalized customer support.
4. Embrace New and Emerging Platforms: While established social media platforms like Facebook, Twitter, and Instagram remain essential, Nigerian startups should keep an eye on emerging platforms that gain popularity in the region. For example, if new platforms like Clubhouse or Spaces gain traction in Nigeria, consider exploring how they can fit into your social media strategy.
5. Purpose-Driven Collaborations & Marketing: Consumers, especially the younger generation, are increasingly drawn to brands that align with their values. Nigerian startups should focus on purpose-driven marketing. Consumers, especially the younger generation are easily drawn to brands that embark on advocacy. Engaging in social initiatives, community development and highlighting your company’s positive impact can enhance brand loyalty and attract socially conscious customers.
6.User-Generated Content (UGC): Customer participation is an authentic strategy to gain organic followers and loyalists. Encourage them to create and share content related to your brand. Campaigns and contests for users can significantly boost your brand’s credibility. Run contests, campaigns, or challenges that encourage users to showcase your products or services creatively.
7. Influencer Partnerships: Influencer marketing remains a potent strategy in 2023. Collaborate with local influencers who have a genuine connection with your target audience. Micro-influencers, in particular, can offer highly engaged niche communities that align with your startup’s target market.
8. Social Listening and Feedback: Play active roles in monitoring social media conversations about your brand and industry. Respond to feedback, direct messages and address customer concerns swiftly. Social listening helps you understand your audience better and shows that you care about their opinions.
Remember, the social media landscape is continually evolving, so stay adaptable and be willing to experiment with new strategies based on current trends and consumer behaviors in Nigeria. Regularly analyze your social media analytics to assess the effectiveness of your strategies and make data-driven decisions to optimize your online presence and overall performance.
