Target Audience: 5 basic steps to identify your ideal target audience

Target Audience

The first step in creating an effective marketing strategy on social media is identifying your target audience or demographic. By visualizing your target customer, your brand will be able to figure out whether you are focused on the right market.  Your target audience is not “everyone”. Identifying and knowing your niche is your role in […]

Beginners Guide to Graphics Design: All you need to know

Graphics design tips

Beginners Guide to Graphics Design for Your Social Media Post. The world keeps changing very fast and the invent of social media has brought about a lot of benefits in business and our respective social lives. Recent study shows that there are over 3 billion persons that use social media networks across the world. These […]

A simple guide to choosing the best social media platform for your business in 2020

Social media platform

Different social media platforms have different types of content and different audiences. If what you sell has a highly visual component, you need to factor that in. If you want to write longer posts with more detail, you can’t really use something like Snapchat and there‚Äôs no need to be on every single channel. Selecting […]

Beginner’s Guide to Social media marketing: Actionable tips to get started in 2021

Social media marketing

Social media marketing is serious business. Especially if you’re a business owner, entrepreneur or marketer because the right social media marketing strategy has the power to literally transform a business sales and can help you generate more leads, customer and revenue. But like all things what you get out is what you put in which […]