Target Audience: 5 basic steps to identify your ideal target audience

Target Audience

The first step in creating an effective marketing strategy on social media is identifying your target audience or demographic. By visualizing your target customer, your brand will be able to figure out whether you are focused on the right market.  Your target audience is not “everyone”. Identifying and knowing your niche is your role in […]

Beginner’s Guide to Social media marketing: Actionable tips to get started in 2021

Social media marketing

Social media marketing is serious business. Especially if you’re a business owner, entrepreneur or marketer because the right social media marketing strategy has the power to literally transform a business sales and can help you generate more leads, customer and revenue. But like all things what you get out is what you put in which […]