One of the reasons a business’ social media strategy sucks is because they don’t rate the social media. And because they don’t, they’re hardly stealthy when they draw up a social media strategy.
It’s easy to say you have a social media strategy for your business, but how well thought out was it?
Was it something that dropped in your subconscious on the spur of the moment?
Did you take time out to find out certain things?
Or did you think that anything works because, after all, it is social media?
A rushed-up social media plan ends up not addressing any needs, and if at all it does, it’s the wrong ones. By that, I mean one that has nothing to do with your business.
First off, your social media strategy should not be in your head; it should be codified somewhere. It must be well thought after. If you need time, take time as long as you know you’ll be coming back bigger and better – with a clear, detailed, and specific social media strategy.
If all of these boxes are ticked off, your social media presence will grow; your brand awareness will increase; you’ll get more customers; your business will gain a lot of credibility.
Who doesn’t want these?
So, up to your social media strategy today. Was this helpful? Let me know in the comments below.
