Here’s what it means to get smart with your business goals; Be SPECIFIC when making them.
Do not say you would have gotten more clients by July 2022. Put a number on it.
How many? One? Ten? One hundred?
It could look like this: By July 2022, I ought to have gotten twenty new clients.
Ensure that your goals are MEASURABLE.
Are they over the top? Under the top? Or just right?
Make your goals meaningful. If you feel burdened by your goals, they are probably not realistic. Using the example above: By July 2022, I ought to have gotten twenty new clients. On our first job together, I’d give each of them a 5% discount.
Are your business goals ACHIEVABLE?
Think about this.
Do you believe you wrote down things you can achieve or things that would make you feel good when you look at them?
The latter will be detrimental to your business, so try to be as realistic as you can be.
Still using the same example: By July 2022, I ought to have gotten twenty new clients. On our first job together, I’d give each of them a 5% discount. If I sum up the profit, it should be running into two hundred thousand naira.
Are they Relevant? How reasonable are they? Are you sure to get results at the end of everything? Ask yourself these questions.
Here’s an example:By July 2022, I ought to have gotten twenty new clients. On our first job together, I’d give each of them a 5% discount. If I sum up the profit, it should be running into two hundred thousand naira. I’d invest the profit into the business, yet again.
Finally, are they Time-bound?
The beautiful thing about attaching deadlines to your business goals is that you’re always conscious that there’s work to be done.
So, attach time limits. A week? A month? Here’s a rough final draft: By July 2022, I ought to have gotten twenty new clients. On our first job together, I’d give each of them a 5% discount. If I sum up the profit, it should be running into two hundred thousand naira. I’d then invest the profit into the business. For the next four months, I’d repeat the process; that should leave me with a profit of 1.2m by December 2022.
Bear in mind that this is only a rough draft, so it’s fine if your business goals are much bigger.
Feel free to share your thoughts in the comments below.
