Communicate Authority.
Many businesses lose customers for this reason. The world is fast advancing; potential customers are getting savvier.
If you’re like me, before I support any business, I check out their website first and try to find out how well they’re doing on social media.
When potential customers arrive land on your website, would they find an empty front or a pile of valuable information?
One way to communicate authority online is by creating regularly updated profiles with relevant content. This leaves a good first impression and can snatch your target audience.
How?
It shows that they can trust you; that you know what you’re doing; and that they can approach you for solutions.
Exude authority and confidence, and they’ll be very confident about supporting your business.
