Social media puts your business out there; engaging content sustains it.
Are you finding it difficult to create engaging content?
Then, it’s time to go back to the drawing board.
Who is your target audience?
Carry out a survey.
What medium of content presentation would engage them?
Over time, various surveys have been carried out regarding this matter, and we have come to find out that articles, videos, and images have been very successful in engaging customers.
What is your content direction like?
Is it attractive?
If you were on the other side of the spectrum, would you engage with your content?
Don’t be afraid to go back to the drawing board.