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Don’t Make These 5 Mistakes, Dear Digital Marketers and Business Owners in Nigeria Introduction: Hello fellow digital marketers and business owners in Nigeria! As we continue to navigate the ever-changing landscape of content creation, it’s crucial to stay on top of the latest trends and avoid common pitfalls that can hinder your success. In this […]

In 2023, social media still remains one of the most powerful tools for SMEs and start-ups to build brand awareness, engage with their audience, and drive business growth. Here are some must-try social media strategies tailored for Nigerian SMEs and startups 1. Video Content Creation: Video content has gained more popularity In 2023, and continues

If hashtags, trending audios, content quality, influencers, hooks, and captions no longer capture the attention of viewers, will storytelling make a difference? Emotion Sells: You know that heartwarming feeling you get when you watch your favorite Nollywood love story? That’s the power of emotions at play! Sharing the journey of your brand, its struggles, triumphs,

Introduction In the ever-evolving landscape of digital marketing, it’s essential to separate fact from fiction to ensure the success of your campaigns. Nigeria’s digital marketing sphere has seen rapid growth in recent years, but along with it, various myths and misconceptions have emerged. In this blog post, we’ll debunk five prevalent digital marketing myths in

1. Find a good social media platform that you know your business can thrive on: As a business owner, you have to understand that not all social media platforms will be conducive for your type of business. So make sure you do good research before moving your business onto any platform. This article will help

Communicate Authority. Many businesses lose customers for this reason. The world is fast advancing; potential customers are getting savvier. If you’re like me, before I support any business, I check out their website first and try to find out how well they’re doing on social media. When potential customers arrive land on your website, would

Which of these social media platforms has pushed your brand awareness more?

Social media puts your business out there; engaging content sustains it. Are you finding it difficult to create engaging content? Then, it’s time to go back to the drawing board. Who is your target audience? Carry out a survey. What medium of content presentation would engage them? Over time, various surveys have been carried out

There really is nothing new under the sun, and that includes content. Many of what we see today are recycled content, no doubt, but there’s a way to prevent yourself from constantly releasing stale content. What do you do? Get creative. Try incorporating user-generated content. Use live videos and stories. Use polls. Diversify your content.

Businesses with strong social media presences have all of these things: they have a documented social media strategy, they know their target audience, they know where to find them, and they go there. None of these steps is dependent on the other; remember that. You could have a social media plan, but if you do