Communicate Authority. Many businesses lose customers for this reason. The world is fast advancing; potential customers are getting savvier. If you’re like me, before I support any business, I check out their website first and try to find out how well they’re doing on social media. When potential customers arrive land on your website, would […]

Which of these social media platforms has pushed your brand awareness more?

Social media puts your business out there; engaging content sustains it. Are you finding it difficult to create engaging content? Then, it’s time to go back to the drawing board. Who is your target audience? Carry out a survey. What medium of content presentation would engage them? Over time, various surveys have been carried out

There really is nothing new under the sun, and that includes content. Many of what we see today are recycled content, no doubt, but there’s a way to prevent yourself from constantly releasing stale content. What do you do? Get creative. Try incorporating user-generated content. Use live videos and stories. Use polls. Diversify your content.

Businesses with strong social media presences have all of these things: they have a documented social media strategy, they know their target audience, they know where to find them, and they go there. None of these steps is dependent on the other; remember that. You could have a social media plan, but if you do

Here’s what it means to get smart with your business goals; Be SPECIFIC when making them. Do not say you would have gotten more clients by July 2022. Put a number on it. How many? One? Ten? One hundred? It could look like this: By July 2022, I ought to have gotten twenty new clients.

One of the reasons a business’ social media strategy sucks is because they don’t rate the social media. And because they don’t, they’re hardly stealthy when they draw up a social media strategy. It’s easy to say you have a social media strategy for your business, but how well thought out was it? Was it

You would be lying to yourself if you start a business thinking you’re the only one who delivers the service your business intends to deliver. And your competitors know this. So while you’re busy getting comfortable, they’re out there looking at the profiles of their competitors, and you might happen to be one of them.

Gone are the days when social media was solely a platform for fun. Today, people rarely do that with social media as, daily, we discover its interesting benefits. One of those benefits is to promote various businesses all over the world. If you think about it, there are just too many people in the world